Challenges Higher Tar Brands. Today's True 100's deliver unexpected taste from ultra low tar. A richer taste. A fuller taste. A taste you wouldn't expect from one of the lowest tar 100's you can buy.
True Exclusive. No other cigarette has the True Laser-Cut "Flavor Chamber" Filter. An advanced filtration system that delivers a flavor-rich tobacco experience at True 100's ultra low tar!
Longer Lasting Enjoyment. Today's True 100's are packed with extra tobacco for longer lasting smoking enjoyment. Noticeably longer.
Can Your 100's Measure Up?
Test True 100's against the only taste that counts. Yours.
Breakthrough
True 100's
This True We Like.
8 mg "tar", 0.8 mg. nicotine av. per cigarette by FTC Method.
