"I smoke for taste - that's my decision. It's that simple. But I couldn't avoid the tar story. It bothered me.
"So I searched out a low tar menthol cigarette that had taste. That wasn't easy. Then I found Vantage Menthol. They give me the menthol taste I always enjoyed.
"And Vantage isn't like any other low tar cigarette. Take the filter - there's not another one like it. I don't have to draw hard.
"Every once in awhile, when I remember the taste of my old cigarette, I'm glad there's Vantage."
Kim Rene
San Francisco, California
Regular, Menthol, and Vantage 100's.
Filter 100's: 10 mg. "tar", 0.8 mg. nicotine, Filter, Menthol: 11 mg. "tar", 0.8 mg. nicotine, av. per cigarette, FTC Report MAY '78.