Max, the long, lean, great-tasting 120mm cigarette, launches a super-glamorous $120,000 "Mink-stakes."
You can win one of 120 fabulous prizes. Sumptuous minks from five of America's top fur designers: Geoffrey Beene for HBA, Ben Kahn, Kasper for Milona, Charles Suppon for Arthur Coopchik, and Don Kline.
5 Grand Prizes
A fabulous full-length mink of your choice. First-prize winners will visit fur collections to make selection, and will receive round-trip air transportation to New York, accommodations for 2 for 2 nights at the exclusive Regency Hotel, plus $500 spending money.
15 Second Prizes
A smashing mink jacket or vest of your choice.
100 Third Prizes
Elegant mink-tailed shawls, an exclusive design by Don Kline.
Hurry. All entries must be received no later than December 31, 1977. See rules below for further details.
Smoke Longer, Smoke Fewer.
Long, lean, great-tasting Max 120's take longer to smoke. So you don't light up as often. It's wacky. But it works.
Regular and Menthol: 17 mg. "tar," 1.2 mg. nicotine av. per cigarette, FTC Report Dec. 1976.
